Mar 03 2006 - Avenue X

Avenue X

One day I was sitting at home working on some projects when my friend, rather incredible artist, and musician Carina Downing gave me a ring.  She was working at AvenueX, an exceptionally restaurant in Santa Paula, and they were looking for a photographer for some promotional imagery.

At the time I was just beginning to charge for my work and had never done this type of imagery before. “Don’t worry,” she said, “they can only pay you in food.”  Eager to make new friends and connections I agreed and began working out exactly how to achieve the images I had circling through my head.

The restaurant was lavishly laid out with a glass waterfall, a wine bar, and some really horrible lighting (for cameras, anyway, it looked gorgeous to the naked eye).  I pulled out the strobes and dialed them in so the golden background shone, contrasting with the white porcelain and really bringing out the colors in the elaborate dishes they prepared.

I had a fantastic time with them and learned the best part about food imagery is, once you’re done with the dish, somebody has to eat it!

On a very unfortunate note, the historic hotel that AvenueX was located in burned down only a few months after.  They were forced to close the restaurant but the pictures they have will last a lifetime.

Mar 03 2006 - Avenue X

Mar 03 2006 - Avenue X

Mar 03 2006 - Avenue X

Mar 03 2006 - Avenue X

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